The Gold Rush shopping event with co-chairs Diane N. Weiss, Jill Viner (co-owner of the Florida Panthers) and Allison Weiss Brady and Chip Brady took place at the new salon of Jackie Abraham Fine & Estate Jewelers, benefiting Russell Simmons' Rush Philanthropic. The committee consisted of the who's who of the Miami social scene, including Kim Wood, Alison Zhuk, Kelly Gold, Nicole & Edgar Lozano, Sarah Arison, Elsie Howard, and Jillian Jacboson-Altit. Guests included Morgans Hotel Group CEO Fred Kleisner, his wife Johnna and daughter Heather; HSBC and Rush Philanthropic Board President Javier Evans; Rush's Executive Director Tangie Murray; SocialMiami's Aaron Glickman; CBS Channel 4's Lisa Petrillo; Liam and Christine Murphy; Greg and Leslie Oars; and socialites-on-the scene Erin Newberg, Suzanne Dewitt, Amy Rosenberg and Zurami Pascual. Event sponsors were pop art gallery WWAgallery.com, SocialMiami.com, Miami Modern Luxury and Quintessentially.

Don't miss Allison Weiss Brady's story, Rushing Through Art Basel.

See SocialMiami's Gold Rush video with Russell Simmons, too.

Photos by Binsen JG Mejia