On a fabulous Miami night, Piaget presented the "Go Red for Women" fashion show at the luxurious Setai hotel in South Beach. The event benefited the American Heart Association and was hosted by Loren Ridinger and emceed by Joanna Palmer of the American Heart Association. Celebrities and socialites in attendance included designers Nicole Miller and Richie Rich; J.R. Ridinger; Maria Celeste of Telemundo's "Al Rojo Vivo"; Miss Florida 2009, Anastagia Pierre; Pamela Silva, morning news anchor on Univision 23; Katrina Campins; Mariana Rodriguez from Telemundo; Circle of Red Chair Lisa Pacin, Helene Kovens and Judy Lara. In addition to the Go Red fashion show, the Heritage Collection by Jantzen presented a swimwear show where each of the models wore Piaget.

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