Swim Week

The swimwear industry descends on South Beach



Vitamin A at SwimShow's Annual Runway Show


Luli Fama at SwimShow's Annual Runway Show


Florabella at SwimShow's Annual Runway Show
Swim Week has arrived once again to help fill the long summer days with fashionable social affairs.

As always, all of the shows and activities coincide with SwimShow at the Miami Beach Convention Center, a swimwear tradeshow attracting more than 7,500 brands and buyers from 60 countries, representing more than 1,500 stores and 2,500 buyers from across the world.

We spoke to a few of Miami’s most knowledge fashion experts to see what they had in store.

Popular fashion writer Maria Tettamanti from thewordygirl.com has her entire week mapped out.

"As always, my most favorite aspect of Swim Week are the fashion shows at The Raleigh — with the Mara Hoffman show being the weekend's zenith,” says Tettamanti. “I'm also excited about the pop-up INTERMIX shop event I happen to be hosting at The Delano on Saturday. The open-to-the public Allure Lounge at Hyde Beach at SLS South Beach is another can't miss event — it allows revelers to freshen up between the shoes and soirees with express manicures, dry styling and eyebrow shaping. Brilliant!"

Stylist Rachael Russell will once again take over the Soho Beach House with her annual Style Saves fundraiser on Friday, July 18.

“This year, Style Saves Swim is going to be off the charts,” says Russell. “We are showing three fabulous fashion shows: Trina Turk, ishine365 and a capsule show with Style Mafia, Kai Lani, Ola Feroz, Ernst Benz and Danny Santiago’s new resort line, Santika. In addition to that, we are hosting the FORD beauty suite, Intermix pop up and Red Bull style lounge aboard a 100 foot yacht.”

To purchase tickets to the Style Saves fundraiser, CLICK HERE.

Finally, stylist and SocialMiami contributing writer, Elysze Held (styleoutofthecity.com), has two brands that she favors.

“Clover Canyon, the West Coast contemporary design house (adored by Miami fashionistas for their digital prints) will be showing for the first time,” she says. “Miami girls love their Clover Canyon and I am sure the reviews with be great for this show!”

Held is also excited for Maaji. “This Colombian swimwear brand counts quite a few celebrities amongst their biggest fans,” she says. “Maaji’s 2015 ‘Royal Riders’ collection of equestrian-inspired women’s swimsuits & apparel will be very exciting to see on the runway. I really am looking forward to their custom stage set design and how they style each and every model individually!”.

And if you’re not invited to any of the shows, fashion fans can go to the activities at The James Royal Palm for a Swim Week inspired brunch on Saturday, July 19 from 11 a.m. to 2 p.m. The poolside bunch features items such as kale chips and smoked salmon, seasonal fresh fruit parfaits, egg white omelets station and more. And, get your fashion fix before or after brunch at the Trendy Truck pop-up shop that will be on-site outside of give: the shop, from 11 a.m. to 6 p.m. CLICK HERE for more info!

The week is sure to be hot, hot, hot. Stay tuned for SocialMiami’s continuing coverage of Miami’s biggest summer event.

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