Nightlife Chic

Swim Week Launch at W South Beach



Sarah Arison looking chic
Swim Week is sure to be hot. It always is. The carnival-like atmosphere that follows Mercedes-Benz Fashion Week Swim brings the swimwear community to sizzling South Beach in the middle of the summer.

Thursday, July 14 is the start of it all with fashion shows and style lounges at several major hotels.

Although, no matter where you spend the early part of your evening, the later part of the night is where the Miami Beach fun can really take effect.

In the spirit of Fashion Week Swim and the madness that surrounds it, SocialMiami will be filming its latest webisode series: Nightlife Chic.

Produced in conjunction with The Capponi Group and hosted by Miami social and fashion maven Sarah Arison, Nightlife Chic will profile the styles of Miami’s hottest scenesters Thursday night at Wall at W South Beach.

The area will be alive with activity and SocialMiami will be on the scene finding the nightlife looks that set us apart from the rest of world. So look hot and we’ll see you late night, Thursday, July 14 at Wall.