NBC and Elle Macpherson Search for the Nation's Hottest Designers
"Fashion Star" is designed not only to groom and discover Americaís next popular brand, but through an exciting new format twist, it will allow viewers at home to buy the winning designs each week. The show will target real-time consumer feedback and interactivity and will span all categories of fashion from suits and dresses to lingerie, denim, bathing suits, shoes, accessories and more.
"Brands have become expressions of communities and statements of identity. Polo, Kate Spade, Uggs, Ray Ban and Victoria's Secret are all great examples of brands that have popped and reflect an entire lifestyle beyond just articles of clothing. This country is overflowing with incredibly talented designers from all walks of life who are waiting to be discovered," said Paul Telegdy, executive vice president, alternative programming, NBC and Universal Media Studios. "Who better to host than Elle Macpherson -- her impeccable fashion sense and 30 years of experience building her eponymous brand are tremendous assets to the show and the designers."
The series will give 12 unknown designers the chance to win a multi-million dollar contract to launch their line in Americaís largest retail stores. Each week, the designers will be put through a variety of challenges that will push them to further develop and expand their brands.
Famous designers and buyers from Americaís largest retailers will serve as the judges, making on-the-spot decisions as they bid against each other, dipping into their own wallets to purchase the work of these up-and-coming designers.
Fashion designers featured on the show will include everyone from the stay-at-home mom who makes her own clothes to sell at the local flea market, to the recent Parsonís graduate who just landed his or her first job at Marc Jacobs. All the contestants will be put to the test to see how they react in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire and achieve their dream. With top experts as their guides and mentors throughout the process, designers will have to be as adept in the business of fashion as they are in their creativity as itís up to them to make their brand a national reality.
In the end, one designer will successfully combine fashion and business to become the next "Fashion Star" and have their entire fashion line on sale exclusively in one of the biggest retailerís in the world.
MIAMI: OPEN CALL
Miami International University of Art & Design
1501 Biscayne Blvd.
Monday, May 2 from 1:00 to 4:00 pm
Contact: Shannon McLaughlin