The Critical Next Step - Targeting and Effective Solicitation of Sponsorships

Since 2000 has promoted events hosted by South Florida non-profits and the individuals and businesses that partner and sponsor philanthropic efforts. Now, together with strategic community alliances, an educational component will further support the efforts of these groups that are dedicated to philanthropic causes and those who provide event services that make them successful.

"Blueprint for a Successful Event" offers three unique interactive seminars led by knowledgeable and experienced leaders who share ideas and strategies that can be immediately implemented.

Hilton Miami Downtown
1601 Biscayne Boulevard
Miami, FL 33137

Your Hosts

George Neary
AVP of Cultural Tourism, Greater Miami Convention & Visitors Bureau
Norma Jean Abraham
Independent Philanthropy Professional

Session II: Effective Sponsorship

May 2, 2018 | 8:00 am - 3:00 p.m.
Speakers updated as confirmed

Sponsorship - The Key to Maximizing Your Revenue Goal

  • Thomas G. Abraham, is Chairman of the Anthony R. Abraham Foundation, founder of StarArt Foundation that raises awareness and funds for charitable institutions who support those less fortunate and serves as a Board Member of the world renowned St. Jude Children's Research Hospital.
  • Jason Clarke, has served as the Executive Director of the Consequences Charity and The Blacks' Annual Gala. The gala, created from the ground up beginning with small dinner parties is one of the most anticipated events of the season. The gala supports education resources and programs for at-risk youth through vocational training, camps, workshops and after school activities encompassing dynamic curriculum of culture, the arts, life skills, career aptitude, discovery and workforce preparation. With its success an expansion was made to offer direct services and programs for at-risk youth. The collaboration involves power players in the community whose background in business, marketing, the law, civil rights, the arts and program development is unparalleled. This group helped form the basis of what the Foundation is evolving into, working with the Juvenile Services Department to offer services and programs that are unparalleled.
  • Brett Friedman, Agency 21 Managing Partner and co-founder of Agency 21 Consulting, an agency that specializes in Event Management, Corporate Sponsorship, Strategic Marketing and Corporate Consulting. A21's core strengths are the ability to secure corporate sponsorships, service corporate sponsors and manage fulfillment on behalf of our clients.
  • Cristina Mas is the Owner and Founder of CIM Consulting. After graduating from Loyola University, she continued to pursue her love for charitable activism in her hometown, Miami. Cristina has launched some of the city's most innovative developments and impacting initiatives. In 2015, Cristina launched CIM Consulting as a result of her longtime passion and dedication for the Miami community. CIM Consulting enables Cristina to permanently pursue her love for social entrepreneurship and positive growth. Today, she helps Miami’s top leaders and organizations to connect – across various platforms – and promote and grow their business in innovative ways each day. ​ Cristina sits on the Board of The Underline and is a Trustee for the Cuban American National Foundation. Most recently she was chosen as the youngest inductee into the Inner Circle of Twelve by the American Cancer Society and featured as a Miami Today Achiever.
  • Jackie Eisen Nathan serves as the Sponsorship Director for the Food Network & Cooking Channel New York City Wine & Food Festival. Eisen Nathan has more than 10 years of experience in the event management field, beginning as an intern in the ticketing department for the Food Network & Cooking Channel South Beach Wine & Food Festival in 2008 and growing to serve in various roles with events and special programs with the organization. In her current role, she oversees the sales, fulfillment and activations for more than 150 corporate partners, as well as oversees the team that handles the day-to-day details of sponsorship communication and fulfillment. Eisen Nathan holds a Bachelor of Science degree in Hospitality Management and Minor in Business from the University of Florida in Gainesville, FL and resides in Davie, FL. Outside of the office, Eisen Nathan lends her time to charitable causes like B The Difference® and enjoys embarking on new food journeys and outdoor adventures with her family and friends.
  • Sponsorship Workshop - Create an Effective Proposal

  • Malena Mendez-Dorn, Director of Corporate Partnerships, Broward Center for the Performing Arts, has managed a plethora of corporate partnerships for the past 15 years, which include key sponsorship relations with major corporations such as JetBlue, Mercedes Benz, MasterCard, Bank of America and the Ritz Carlton to name a few. Malena is an active supporter of the community and currently holds affiliation with a variety of boards and committees, including Leadership Broward, Greater Fort Lauderdale Alliance, the Fort Lauderdale Chamber of Commerce and Hispanic Unity of South Florida. In addition to her community involvement Mrs. Dorn has been presented with many prestigious accolades, among them Hispanic Women of Distinction, 100 Women of Broward, Woman of Distinction and the Diamante Award of Broward. She also is a graduate of Leadership Broward Class XXIV and holds the distinct honor of being a Paul Harris Fellow.

  • Solicitation - What is the Best Approach to Reaching Potential Sponsors

  • Margaret Mastrototaro Hubbard, Associate Vice President for Major Gifts and Sponsorships for Barry University has led the advancement programs at private schools, a children's agency, museums and was Vice President of Marketing at NationsBank. She is a recipient of the John Justin Standard of the West Award, Soroptimist Women of Achievement Award, the Alexander Potts Award and has been a participant in Life Journey of Women In Corporations (A Rockefeller Grant Program). She is currently a member of Council for Advancement and Support of Education where she served on the national planning committee for the 2013 CASE/NAIS Conference.

    Session III: Getting the Message Out

    June Date TBA
    Speakers updated as confirmed

  • Marketing, PR and Social Media Who Does What? The New Vocabulary

  • Dana Rhoden, The Dana Agency specializing in branding strategy for lifestyle, non-profit and green industries. The team uses a blend of new and traditional media and buzz-buiilding tactics.
  • Stephanie Jones, founder of the Cultural Heritage Alliance for Tourism, Inc., has over 20 years of developing and executing effective marketing and public relations campaigns for Milestones Marketing, LLC, mentor for the SBA Miami Emerging Leaders program, Director/Consultant to the ECP in Miami and Fort Lauderdale, Futures Without Violence, Clark Creative Communications and has served as a non-profit management consultant for 20+ years.
  • The New Technology Available

  • Cynthia Demos, is an multi Emmy Award winning journalist. Her company Cynthia Demos Communications is a leading provider of video production, a powerful new marketing tool, and provides media/presentation training. Cynthia can serve as the On-Air Host for the video and MC at your event.
  • Choosing the Most Effective Option and Next Steps

    Evaluating the Effectiveness of the Fundraising Event

  • Ellen Bristol, founder of Bristol Strategy Group, a Professions Fundraising Consultant is an expert on all issues related to performance management and fundraising effectiveness. She is the designer of the SMART Way methodology and developer of their Lucky Bucket research surveys.

  • Seminar Session Schedule

    8 a.m. - Registration
    9 a.m. - Welcome Remarks and Introductions
    9:15 a.m. - Panel 1
    10:15 a.m. - Q & A
    10:45 a.m. - Break
    11 a.m. - Panel 2
    Noon p.m. - Q & A
    12:30 p.m. - Lunch - Included
    1:30 p.m. - Panel 3
    3 p.m. - Final Comments

    Seminar Fees - $ 99 per person, per session.

    To pay with a credit card and avoid additional fees, call 786-489-9994.

    Seminar fee includes:
    Welcome coffee and tea service.
    Seated lunch with your peers or our experienced Table Facilitators to continue the conversation.
    Submitted questions answered by experts during the seminar or in the post seminar wrap-ups.
    Enhanced networking with access to list of participants and attendees and their organizations.
    Mention as attending in the special post event coverage in SocialMiami.
    Complimentary Subscription to the SocialMiami newsletter.
    Invitations to upcoming SocialMiami events.
    Limited Seating

    For more information e-mail

    Building the Foundation - Effective Sponsorship - Getting the Message Out

    Session I: Building the Foundation

    April 17, 2018 | 8:00 am - 3:00 p.m.

    Choosing an Event

  • Natalie Carlisle, Vice President, Major Giving Food for the Poor one of the largest international relief and development organizations in the nation. Much of Carlisle's career has been focused on Major Gifts fundraising, Capital Campaigns, Planned Giving, Special Events, and non-profit program development. Over her 25 year career she has been responsible through direct efforts and leadership for over $150 Million in gifts that have funded the amazing charitable missions of organizations that impact thousands of lives every day.
  • Anne Marie Taglienti, National Director of Special Events, Food for the Poor one of the largest international relief and development organizations in the nation. Anne Marie has senior level leadership experience building and developing global and domestic programs and teams and has expertise in corporate philanthropy, public affairs, special events management and production, community, government and constituent relations, crisis management, product and services marketing, and corporate and financial communications.
  • Timothy G. Snow, President, George Snow Scholarship Fund whose out-of-the box events have built it from a start-up to awarding more than 9.2 million dollars in college scholarships. Tim has served in many leadership roles in the community as; Board Member of the Golden Bell Foundation,Chairman of the Boca Raton Beautification Committee Chairman and Commissioner of the Boca Raton Housing Authority, Board Member - Boca Raton Chamber of Commerce Political Action Committee, Board Member Boca Raton Historical Society, Board of Director for the Greater Boca Raton Chamber of Commerce, Member of West Boca Raton Community High School's Community Academies Advisory Board, Member 100 Club of South Palm Beach County and Member of Florida Atlantic University Football Founders Club.
  • Angela Birdman is a passionate animal advocate, supporter of the arts, champion for those with intellectual and developmental disabilities, Angela Birdman cares about Miami's community. Her love of animals prompted her to found Walk In Style for the Animals in 2015 to benefit The Humane Society of Greater Miami. Angela sits as Chair of the Giving Circle at National Young Arts Foundation, is on the board of the Miami Summer Music Festival, is a godparent at Jafco, and has co-chaired Special Olympics Awards and the Brunch for the Animals.
  • Rolando Rodriguez, founder of Crosspoint Philanthropy, has been leading fundraising campaigns and creating new revenue streams for humanitarian causes for over 30 years. He has created, launched and managed dozens of innovative programs and generated millions in new revenue. He is an expert at developing fundraising Foundations to help non-profit organizations expand their revenue exponentially through major gifts fundraising and the recruitment of high-caliber board leadership.
  • Building Your Team

  • Sara B. Herald, Attorney, has been a founder, executive director and board member for a broad range of nonprofits included Vice President for Institutional Advancements & External Affairs, Barry University, Regional Vice President Children's Home Society of Florida, Executive Director Coconut Grove Arts Festival, Board Member Breakthrough Miami, Orange Bowl Committee, Founding Board Member CARE School and Overtown Youth Center among others.
  • Neil Saffer, Saffer & Company Benefit Auctions, who has conducted over 3,500 Benefit, Charity and Fundraising auctions all over The United Stated, Canada and Mexico and has raised over $350 million for worthy causes.
  • Asha Elias is a longtime Miami resident that has spent the last several years deeply rooted in local philanthropy. She currently sits on the board of Big Brothers Big Sisters of Miami, and recently co-chaired their 60th Anniversary Gala. In addition, Asha is active in supporting Miami City Ballet, Nicklaus Children's Hospital, and Chapman Partnership.
  • Recognized by the South Florida Business Journal as a “Power Leader in Marketing,” Tina van der Ven has dedicated her marketing career to helping global law firms and Big Four accounting firms achieve their business and communications goals. With a deep commitment to community service and passion for giving back, Tina has been an instrumental force in advancing the missions of nonprofits transforming the lives of those in need. She serves on the board of directors and the executive committee of Big Brothers Big Sisters of Miami. For the past two years, she has been a “Big Sister” to Lea who graduates from high school in June. Most recently, she completed her role as co-chair for the organization’s 60th anniversary gala which raised a record-breaking $1.4 million dollars. She serves on the gala committees for the Miami Children’s Museum, Miracle Makers Fashion Show and Make-A-Wish of Southern Florida. She is a member of the Miracle Society, Womenade and the United Way Women’s Leadership group. Tina was recently inducted to the NSU University School “Hall of Fame,” and received the 2017 “Wonder Woman” Award from Big Brothers Big Sisters of Miami. She is a former board member of the Downtown Miami Charter School, and a former mentor with Take Stock in Children.
  • Budgeting + Negotiating Contracts

  • Ellen Bristol, founder of Bristol Strategy Group, a Professional Fundraising Consultant is an expert on all issues related to performance management and fundraising effectiveness. She is the designer of the SMART Way methodology and developer of their Lucky Bucket research surveys.
  • With over 27 years in the hospitality industry, Kevin Tobe has touched just about every aspect of catering and event management from major fund raising galas and corporate conventions to PGA professional golf tournaments and luxury social functions. Starting his career at the PGA National Resort and Spa he moved into the luxury market with positions with Four Seasons, The Ritz-Carlton and Mandarin Oriental. Presently, Kevin is Director of Catering & Convention Services with the Hilton and our Parent Company Resorts World managing the Hilton Miami Downtown and Hilton Bimini at Resorts World.
  • Washington Arias, Entertainment Production Manager over 20 years in the business and 16 years as President & CEO of Everlast Production. Washington works with his clients from concept to completion, monitoring every detail to ensure flawless execution of production. Everlast Productions is the leader in galas and receptions, concerts, touring productions, award shows, corporate meetings, trade shows, convention, special events, sporting events, arena presentation, theatrical productions, brand experience, product launches, fashion shows, VIP events, music video production and broadcast television production.
  • Chad Everett, Galaxy Productions Event is your one stop shop for all of your event planning needs. Whatever your needs may be, we provide detailed planning and workmanship enabling us to create the utmost success for your function. Taking the ordinary and turning it into the extraordinary, we specialize in the spectacular with its group of award winning designers making it easy to create a unique experience for any occasion.

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